The Sports Edit is a new Chelsea-based multi-channel retailer, offering a carefully curated edit of the best premium activewear & accessories.
It is now OPEN!
What was a building site 2 weeks ago had morphed itself in to a very beautiful, chic store, filled with labels such as Spiritual Gangster, Every Second Counts & Falke. The lighting was great even to a light geek like me – crisp white LED-based rather than the ubiquitous ghastly tungsten / fluorescent which should be banned immediately for general awfulness. I’ll write a blog post on good & bad lighting and lighting colour soon but, as I have to go out for pizza quite soon, not today.
The brief here was to get some images of the newly finished & beautifully styled interior for the website & PR use. My fabulous new lens and I spent a very pleasant, quiet, undisturbed two hours here with absolutely no small children screaming, kicking and biting each other, bliss.
Some images below.
The Sports Edit can be found at either:
172 Fulham Road (near the Chelsea & Westminster Hospital)